The Rise of Mobile Gaming: Trends, Revenues, and Ideal Games in 2023

Mobile gaming has exploded in popularity over the past decade, becoming a massive segment of the global games market. With billions of smartphone users worldwide and improving mobile technologies, more people than ever are playing games on their phones and tablets.

Let’s take a closer look at the state of mobile gaming in 2023, including key trends, revenues generated, and some of the most popular titles.

Mobile Gaming Market Trends

Several major trends are shaping the mobile gaming landscape in 2023:

  • 5G adoption: The rollout of 5G networks is enabling faster downloads, lower latency, and seamless multiplayer experiences on mobile. 5G penetration is expected to reach 50% this year.
  • Cross-platform play: Many games now allow players on mobile to compete against those on PC and console, expanding the player base. Cross-play is becoming a must-have feature.
  • Subscriptions and services: Apple Arcade, Google Play Pass, and Xbox Game Pass provide access to hundreds of mobile games for a monthly fee, a model that is gaining traction.
  • Augmented reality: AR games like Pokémon GO continue to be popular, with more titles expected to leverage AR for immersive real-world experiences.
  • Esports and streaming: Mobile esports tournaments are on the rise, and streaming mobile gameplay is now common on platforms like Twitch and YouTube Gaming.

Mobile Gaming Revenues

Mobile gaming revenues have skyrocketed and now make up over 50% of the total global games market. According to Newzoo, a games and esports analytics firm, mobile games are expected to generate $103.5 billion in 2023.


Here is a breakdown of projected mobile gaming revenues by region this year:

North America$20.2B
Middle East & Africa$6.7B
Latin America$5.4B

Source: Newzoo 2023 Global Games Market Report

As you can see, the Asia-Pacific region dominates with over half of worldwide mobile gaming revenues. China, Japan, and South Korea are the top markets. For more information, you can see more on

Most Popular Mobile Games

Thousands of new mobile games launch each year, but only a handful become global hits. Here are some of the most popular mobile titles in 2023 based on downloads and revenues:

  • PUBG Mobile – This battle royale shooter has over 1 billion downloads and is a mobile esports sensation, especially in Asia.
  • Genshin Impact – An open-world action RPG that has grossed over $4 billion since its 2020 launch, with stunning visuals and gameplay.
  • Roblox – While not a single game, Roblox has become a massive platform with over 200 million monthly active users, mostly children, playing countless user-created games.
  • Candy Crush Saga – A classic “match three” puzzle game that has stayed in the top-grossing charts for a decade due to its addictive gameplay and social features.
  • Pokémon GO – The AR creature-catching game is still going strong after becoming a cultural phenomenon in 2016, with a loyal player base and regular updates.

Other notable games include Garena Free Fire, Coin Master, Clash of Clans, and Call of Duty: Mobile. Casual puzzle games and midcore strategy titles remain the most popular genres on mobile.

The Future of Mobile Gaming

Industry analysts predict that mobile gaming will continue its rapid growth trajectory in the coming years. By 2025, mobile is forecast to make up almost 60% of the total games market.

Several technological advancements could reshape mobile gaming:

  • Cloud gaming: Services like Xbox Cloud Gaming are letting users play console-quality titles on their phones over the internet without needing high-end hardware.
  • Virtual reality: As VR headsets become more affordable and wireless, immersive VR experiences could come to mobile app stores.
  • Blockchain and NFTs: Some mobile games are experimenting with blockchain technology for player ownership of in-game items and play-to-earn business models.

However the future unfolds, it’s clear that mobile gaming has become a mainstream form of entertainment that is here to stay. With billions playing on their phones worldwide, the potential for further growth and innovation in mobile gaming is immense.